29.04.13
We are putting the finishing touches to some new and new-look products which we’ll be launching at Clerkenwell Design Week. MARK are in the Farmiloe Building venue, on the first floor.
This year’s launches are designed in-house by myself and co-director Anna Hart. It was an aim of ours to carve out some design-time for ourselves amidst the hectic business of running the company. We have worked with – and will continue to work with – some great designers, but inevitably have built up a list of products we wanted to work on ourselves.
We’ve specified a lot of RED for the stand, so visitors might want to pack their shades!
Mycroft
First of these is Mycroft, a seating range that is aimed at semi-formal meetings: for example, conversations and ad-hoc meetings at work that don’t require a meeting room; private discussions in open-plan areas like receptions, dining areas and concourses.
We experimented with full-size models to see exactly what extent of ‘wing’ you need on a wingback chair to give you actual acoustic privacy, and perceived privacy without feeling you are in a coffin. It turns out that the back of the chair just coming into the peripheral vision was about right.
You can lean into the chair to speak privately into a phone, and you experience a ‘flattening’ of the noise behind you to enable you to concentrate on conversation. The thinking is carried into the smaller/lower chairs and sofas. Privacy is reduced, but there is still a sense of enclosure, of the chair wrapping you. Also the dimensions of the chair are important – it’s based on a cone which means you can sit centred, or ‘conversationally’ to one side.
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