FOR IMMEDIATE RELEASE
MARK Product today announced the launch of a new version of its Loops chair, HF1. Referencing a year-long collaboration with the fictional ‘University of Cornwall’ that conducted scientific research into wellbeing, MARK Product can now announce it was, in fact, a prank.
The fluffy pink chair displayed on the MARK Product website and promoted across social media is in fact an example re-interpretation of its Loops range that was created to promote an upcoming exhibition entitled ‘Power of Ten’.
Celebrating ten years, MARK Product have asked 10 designers to re-interpret their Loops chair for Clerkenwell Design Week.
The exhibition, which will take place at the MARK Product showroom on St Johns Square in Clerkenwell, London, aims to highlight the collaboration at the heart of the design and manufacturing process. Also in the showroom will be new presentations of Studioscape and a hand-painted Shaper table by artist-craftsman Amy Isles Freeman.
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