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FOR IMMEDIATE RELEASE

Having been at the forefront of design for wellbeing for many years, MARK Product today are proud to launch HF1, the result of a year’s collaboration between our designers and researchers at the University of Cornwall.  The re-interpretation of MARK Product’s iconic Loops chair, originally designed by Studiomama, has been designed with wellbeing in mind.
Leading academic on the project Dr Herman Triav explains, ‘the design world is full of so many subjective ideas and the area of wellbeing is especially prone to exaggerated claims.  We sought to put some of these to the test’.  


A representative sample of millennials was put together using Snapchat, with a control group assembled from Instagram.  Subjects were then shown a series of positive images of baby animals and iconic characters while simultaneously observing brain activity using an MRI scanner.  The 1980s wheat puffs character the Honey Monster rated very highly in analysis, along with Sharpay from High School Musical as an inspirational role model.


Using this material, Triav and his team returned to the lab to determine the exact colour shade and haptic materiality to most effectively generate a feeling of calm and homeliness in the millennial mind.
John Miller, co-founder of MARK Product says, ‘It was a real pleasure to work with Dr. Triav over the last year and it’s a proud moment for MARK to launch such a serious response to the emotional as well as ergonomic needs of contemporary office workers’.

HF1 is available to order immediately via the MARK Product sales team on 01209 860 133.

For press enquiries please contact:
Alexander Barnes-Ross
Communications & Events Manager
020 7490 7718 / alex@markproduct.com

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