Last night we celebrated our ‘Power of Ten’ exhibition, announcing HLW as the winner of a public vote.
Receiving 247 votes, their adaptation of the Loops chair, named ‘Luminous Loop’ was designed by Pamela D’Alessandro, Gavin Hughes and Jo Casselle and features a colour-changing LED light integrated into the chair.
Pam, seen celebrating (above) in our showroom was also today named in the Mix Interiors 30 under 30.
“We are thrilled to have be announced as the winners and just goes to show that design is not only about aesthetics but also functionality.”
The ‘Power of Ten’ consists of architecture and design firms hlw, ID:SR Sheppard Robson, Manalo & White, MCM, Morey Smith, PENSON, Resonate Interiors, Spacelab, Thirdway Architecture and tp bennett; all took part in the competition.
These firms were asked to re-interpret our iconic Loops chair, designed by Studiomama, as a celebration of our tenth birthday. The chairs will remain on display at our showroom on 1 St John’s Square for a short while, before being given to the firms who took part.
Special thanks also go to Kvadrat, who supplied the fabrics used in our ‘Power of Ten’ chairs.
This week, we welcomed over 800 architects, designers, specifiers and dealers to our showroom. Over the last three days, we’ve poured 200 glasses of Prosecco, baked 120 Cornish pasties and served 90 cream teas.
Over the next few weeks, we’ll return to hosting our ‘Stitch and Bitch’ and Life Drawing sessions. Places are limited, so register your interest by emailing email@example.com.
Stay up to date with us on social! We’re now also on LinkedIn.
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